Social Media Marketing is a form of Internet Marketing, where  you market your business/personal brand on various forums of Social Media so that you will be able to connect to your potential clients/customers & audience in order to build your brand awareness, build a trusting-long-lasting relationship, make your brand a recognized name, generate leads & sales/revenue. The golden key to Social Media Marketing is great content,  trust-building, and constant engagement with your audience. It is not something that gains an over-night success. It requires strategies, hard work and dedication, but once you are on the winning/growing streak of Social media, you will definitely be reeping fruitful results. Constant great content building, listening and engaging with your audience, analyzing the results, comparing what is working and what is not, and also running social media advertisements when/if required. These are the basic elements of Social Media Marketing. 

Social Media has a very good reach, and businesses gain most of their customers, influencers gain most of their businesses & everyone gains most of their awareness (with anything & everything) via Social Media! Wow! Sounds like a lot! And yes it is. IT IS VERY POWERFUL. Social Media platforms practically work like a website for you, where you are able to blog, showcase product pictures, talk about your services, increase your website traffic, get in touch with your clients, have the biggest social proof, generate client/customer data, drive conversions,  provide customer service, gather testimonials, receive payments & practically run your entire business.  The mot used Social Media applications currently are Instagram, Facebook Linkedin, Youtube, Twitter, Snapchat & Pinterest.